The world of YouTube used to be about uploading videos of ridiculous stunts—something more along the lines of high-tech blackmail—but in recent years it has transformed into a tool for marketing, sharing stories and even making money.
Sharing your personal stories can be an incredibly interesting and rewarding experience—you’re giving hundreds, maybe even thousands or millions of people a glimpse into your world, and for a lucky few, videos go viral, and ordinary people are transformed into internet sensations.
Regardless of your reasons for deciding to vlog, it’s vital to create a unique channel that demonstrates who you are and captures the heart of the audience.
It’s all about compelling an audience to see what you have to offer.
Create a channel brand that represents YOU
If you’re vlogging as a way to market a product or service, your brand is all about that product or service. Branding your YouTube channel is fairly simple, because you just have to align it with what you’re pushing.
If you’re creating a vlog that’s based on your life, and is more creative in nature, it can be a little more difficult.
The first step in creating your own personalised YouTube brand is to create a channel name that is going to reflect your vlog, and compel viewers to check out what you’re offering. In a sea of millions of other users, individuality is key. When you’re choosing a name, choose wisely. YouTube doesn’t allow users to change their names down the road, so you’re stuck with what you come up with—make it good.
It’s also best to choose a channel name that’s going to give you some flexibility in the future. For example, if your vlog starts as a journey into your cooking adventures, and morphs into your personal journey to lose weight, it’s probably not best to have a name like “Cooking with Joe.”
It’s also a good idea to incorporate your branding into your YouTube pages and videos whenever possible, for example through the use of YouTube’s inVideo Programming feature. Don’t overload your audience with your branding, but do make it clear who you are, so that it’s something that becomes engrained in the mind of your viewers.
Understand your goals
A big part of being successful on YouTube involves your own understanding of what it is you’re trying to accomplish. Be clear before you ever hit upload on that first video. Are you trying to drive traffic to your website, garner paid sponsorships, or just build an audience with which you can share your story?
Often, people will create a YouTube account and start uploading videos immediately, with the only goal being to gain attention, and this is generally a flop.
Just as you would with a marketing campaign, clearly outline your goals and work in line with those goals in the creation of your YouTube brand. “One size fits all” isn’t exactly a great strategy in the world of vlogging.
Vlogging for money
One of the great things about vlogging on YouTube is the opportunity to make money. In fact, very successful vloggers have turned it into a sustainable career. In order to make money from your passion for vlogging, the most important thing is to provide entertaining content that an audience will be interested in watching on a widespread, regular basis. It’s also a good idea to build your fan base with social media and engage with them as much as you can.
Becoming an active, relevant participant in the world of YouTube will help you create a channel that can make money through the use of the YouTube Partner Program.
Regardless of what your goals when it comes to the creation of your vlog, the best rule of thumb is to let your voice be heard. Don’t try to create content that you think people will want to see—just create content that is naturally appealing to you, and showcases your personality and talents, and it’s likely that you’ll be able to create a brand that draws an audience.