It’s that time again—time to record a vlog. You’ve got a really great story to tell this week, something you know your followers are going to love, but something is missing. When you first started vlogging, you gained a lot of followers really quickly, but you’ve lost momentum, and you’re not sure why.
If this sounds like you, maybe it’s time to consider a change of scenery.
Even if you’re not a vlogger that’s going to go skateboarding and do terrifying tricks for the camera, you can still take your show on the road, so to speak.
Just as with any television show, an audience can grow bored of seeing the same setting. You might have completely fresh, amazing content, but everyone needs to shake things up a bit, and vlogging on the go can be a great way to liven up your content and keep your audience engaged.
Don’t be scared to go outside your comfort zone
One of the primary reasons it seems most vloggers don’t vlog on the go is because of the intimidation factor. Sure, it’s hard to control your environment when you’re outside of your bedroom, living room or basement, but a vlog is about showing how you live, and it’s doubtful that you spend your entire life in one room.
Start small, like taking your vlog into your garden, and go from there. You’ll be surprised how much more engaging your content will be if the audience is getting a change of scenery every once in a while.
Put yourself in the shoes of your audience—do you want to watch something with the same setting and very little action, or do you want to watch something that gives you an opportunity to explore the world (even if the world is your local coffee shop)?
Technical rules of vlogging into the great unknown
1. Know your camera before you ever start recording. Whether you’re using an option like a GoPro, or just a smartphone, know the ins and outs of your camera before you begin filming. There’s nothing more frustrating than missing a great shot, or thinking you have the perfect vlog, only to realise you’ve recorded nothing. It’s always a good idea to shoot practice film, even if you’re using the same camera you’ve used for months or even years.
2. Understand the differences in lighting. If you’re shooting outdoors, the lighting will often be optimal for shooting, but if you’re going into other locations, such as indoors, be aware of the lighting and how it will affect the outcome of your video.
3. Film horizontally. Many online video experts swear by filming videos horizontally, as opposed to vertically when using mobile devices. In the end, the product will appear more professional in quality. This is particularly true when using a smartphone/compact camera to film your vlog.
4. If you’re going to be doing a lot of vlogging in different locations, invest in great equipment that can increase the quality of your videos—think microphones and mini tripods.
5. When shooting, be aware of what’s happening in the background. Sometimes off-the-cuff background activities that are going on without the vlogger knowing can be a great addition to a video, but they can also ruin a great video, so it’s best when you vlog in an outside environment to be aware of the activities happening around you as you shoot or are being filmed.
6. Don’t just keep an eye out for background activity—noise is a consideration too. Sure, there will be some background noise, but try to plan accordingly and adjust your location if necessary.
Give it a go
Ok, maybe you aren’t going to be running through traffic or going skydiving while recording an elegant speech for your vlog, but take a chance on something new, and take your vlog on the go.
Give your audience a sense of excitement and the chance to see your life, beyond the confines of your standard vlogging space.
How it’s done!