Whilst the amount of emphasis placed on transforming as many hits as possible into likes, comments or channel subscriptions is likely to depend on each individual vlogger and the goals of their respective work, it may be considered fair to suggest that such attributes do indeed reflect a channels, and in turn a vloggers, personal, or in some cases professional, reputation.
It is not uncommon for a video blogger to mention the likes of viewer subscription in their videos, as I’m sure many of you reading this right now have done in the past, or continue to do frequently. However, there are a growing amount of members of the vlogging community who are beginning to speak out against such a practice.
A particularly notable video blogger who hosts a problem with subscription requests, and one whom I actually covered in a recent post, is Charlie McDonnell – the man behind hit channel ‘charlieissocoollike’.
Such is the strength of his feelings on the matter that he included it as one of his YouTube rules in a 2-part vlog, which has since received around 2.3million collective views.
Subscribe ONLY if You Want to!
Charlie puts across his argument against direct requests using a number of well-constructed points.
Essentially his stance on the matter is based around the opinion that the ultimate decision on channel subscription should be based on whether or not the viewer likes what they have just seen. In turn, incessant requests to ‘not forget to like’, ‘make sure to leave a comment’ or ‘hit subscribe’ are likely to, if anything, hinder the average (especially new) vloggers likeability, thus reducing the potential for subscription.
Similarly, just because somebody likes one or two of your videos, it does not mean that they are automatically willing to dedicate a percentage of their inbox space to your self-indulgent updates and notes.
Building a lasting and worthwhile relationship with your audience is paramount. The best way to do this is through supplying them with a steady stream of relevant, entertaining or educational content which fits their needs as a YouTube consumer, not by constantly pestering for their opinion or approval of your latest half-baked clip.
Quality Content Rules!
The best way to avoid slipping into a habit of creating such content is to make videos that you want to see. Charlie mentions this, and it’s a solid piece of advice.
Centring your work around topics of personal relevance, expertise or interest is a process not only likely to keep you stocked up with high quality ideas, but one that will help attract the viewers (and potential subscribers) that are right for you.
Another way to look at it is to use an analogy relative to a different art-form. Take for example up and coming bands and artists. It is considered by many within the music industry a massive faux pas on the part of the newcomer (at least in the live setting) to use valuable performance time in the effort to push CD’s or merchandise. If you like a band, you’ll undoubtedly use your initiative to locate their merch stand, and your money to buy an item.
The same applies with video blogging. Patience, as ever, is the name of the game.